Vanmoof x Freitag Collab

A sustainable match for the ages: VanMoof drops new collaboration with Freitag to produce limited S5’s and bags

Truck tarps and seatbelts, meet aluminum alloy and stainless steel. Our newest collaboration with the Swiss hardwearing city bag brand Freitag is a trifecta of fashion, function, and sustainability. Now available for in-store purchase in select US, EU, and UK locations.

If there’s one brand to name when it comes to recyclable fashion, it’s none other than Freitag. Founded by brothers Daniel and Markus in 1993, this Swiss company has practiced the use of sustainable materials long before #ClimateChange and Greta Thunberg became trending topics on Twitter. Made with repurposed truck tarps, inner tubes, and seat belts, their signature bags have catapulted Freitag into the renowned brand it is today. 

An effortless collaboration

In a juxtaposition of Freitag and VanMoof, our brands share common ground in innovation, creativity, and environmental awareness to make this partnership an irresistible no-brainer. Like the Freitag brothers, our founders Taco and Ties Carlier have disrupted biking standards since launching their first prototype in 2009. VanMoof's sleek frames, anti-theft technology, Turbo boost acceleration, integrated hydraulic brakes, and low maintenance, long-lasting aluminum parts have helped distinguish the brand as the forefront example of function meets award-winning design in urban mobility. 

Freitag has been breaking barriers in urban fashion and design since its incubation as well. With a stroke of genius, they saw value in unwanted truck tarp and transformed it into some of the world’s most sought-after materials without compromising on negative environmental impact. This practice thus evolved into The Freitag Cyclist Manifesto, a set of guidelines built for the way the brand thinks, produces, and sells while encouraging conscious, meaningful consumption.

VanMoof x Freitag

The Vanmoof x Freitag collaboration is a celebration of sustainable street fashion with homage to 90’s nostalgia. The collection includes limited edition S5’s that comes with a matching rear-carrier, along with race stripes on our bike’s downtubes bearing Freitag’s logo and color DNA: tomato red, sky blue, and apple green. The Swiss brand has also produced pannier and messenger bags exclusively for VanMoof to help optimize storage and style while traveling from places like the office to your gym.

Get one before it’s gone

A finite number of limited edition Vanmoof x Freitag bikes are now available for in-store purchase in London, Amsterdam, and New York, with prices listing at €3,498/ $3,835. Purchase your own one-of-kind S5 today at vanmoof.com. 

About our bikes

Vanmoof has won the hearts of over 190k riders worldwide and redefined the art of urban commuting. Whether you’re winding through Paris’s bustling 9th arrondissement or through the graffitied streets of Brooklyn, our electric bikes empower riders with endless possibilities on two wheels.

Blog Post

Put ‘cycle’ in the word ‘recycle’: the limited VanMoof x @freitaglab collaboration is here. Ride in style with the perfect match made in sustainable heaven. Items available in select stores.

#VanMoofxFreitag #RideSustainably

(Subject line) Just dropped: The VanMoof x Freitag collaboration
(Preview text) Limited availability, act fast. 

Introducing our hottest collab yet

Ring your bell, riders: VanMoof’s new collaboration with Freitag is here. This limited collection celebrating 90’s street fashion with repurposed truck tarp is a sustainable match for the ages. 

Those colors look good on you

Own the spirit of Freitag on two wheels. We’ve given our limited S5 bikes and rear carrier a custom look that drips in Freitag’s visual DNA: tomato red, sky blue, and apple green. Go bold or go home. 

Bags to match the ride

Bike in fashion with an exclusive VanMoof x Freitag pannier bag. They sit right above your rear wheel, ready to carry anything from laptops to your favorite pair of jeans. More of an up-close and personal type? Don’t worry, that’s what the messenger bags are for.

Head to VanMoof branch locations in London, Amsterdam, and New York to claim a piece of the VanMoof x Freitag collection today. Whether it’s the bike or bag of your dreams, act fast: supply is limited.