Photo by Joshua Bone
About
Born in California and raised by Taiwanese parents, I’m an Amsterdam-based creative communications specialist helping growing brands turn ideas into stories that connect. I work across content, copy, campaigns, design, and illustration, combining strategic thinking with hands-on creative execution from concept to delivery.
Before going independent, I spent five years in content marketing and sales enablement, working with startups and SMEs across New York, Amsterdam, and Madrid. My background also includes a Master’s in Creative Direction from IE Business School and a BA in Classical Piano Performance at New York University.
I’m especially drawn to work where thoughtful storytelling and human creativity can make a brand more memorable, relatable, and distinctly its own.
Outside of work, you’ll find me hiking in the Alps or making fresh pasta from scratch.